The former Yankees slugger backed out of a deal to promote an upscale underwear line because he felt rapper 50 Cent would make the brand too “urban,” according to reports.
Jeter is being sued in Sweden for reneging on his promise to promote the undie brand Frigo, according to a lawsuit obtained by TMZ.com.
Jeter signed a three-year deal in 2011 to be a director of the company and agreed to participate in major publicity events, the suit alleges.
But the baseball great got cold feet in 2013, telling the company he didn’t want his relationship with the company made public during its U.S. launch.
When Frigo signed rapper 50 Cent as a brand ambassador a year later Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
The high-end undergarments were created “to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind,” according to the Frigo website.
Earlier this year, 50 Cent stripped down to just his skivvies to promote the new brand.
50, whose real name is Curtis Jackson, took to social media to share shots of himself wearing nothing but bottoms.
"Wow, guess I'm not a Yankees fan anymore. LETS GO METS? Man you can't trust nobody these day.smh #EFFENVODKA #FRIGO #SMSAUDIO"
Jeter is being sued in Sweden for reneging on his promise to promote the undie brand Frigo, according to a lawsuit obtained by TMZ.com.
Jeter signed a three-year deal in 2011 to be a director of the company and agreed to participate in major publicity events, the suit alleges.
But the baseball great got cold feet in 2013, telling the company he didn’t want his relationship with the company made public during its U.S. launch.
When Frigo signed rapper 50 Cent as a brand ambassador a year later Jeter tried to distance himself even more, fearing Fitty’s involvement would make the undies too “urban,” according to the suit.
The high-end undergarments were created “to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind,” according to the Frigo website.
Earlier this year, 50 Cent stripped down to just his skivvies to promote the new brand.
50, whose real name is Curtis Jackson, took to social media to share shots of himself wearing nothing but bottoms.
"Wow, guess I'm not a Yankees fan anymore. LETS GO METS? Man you can't trust nobody these day.smh #EFFENVODKA #FRIGO #SMSAUDIO"